Locally grown agri-commodities firm Agrocorp launches HerbYvore, its plant-based foods brand.
HerbYvore’s first product will be the Pea Paneer, a plant-based soft cheese that is locally manufactured in Singapore with the aim of expanding the product base over the next 12 months to include other cheeses, ice cream and an egg replacement.
Singapore, April 15, 2021 – Singapore based food and agri-commodities multinational Agrocorp today launched its plant-based foods brand called HerbYvore with the unveiling of its first product, the Pea Paneer at a tasting event in Singapore. The premise for HerbYvore is to offer delicious and sustainable plant-based alternatives to its target customer base, who are regular consumers that are looking to have a positive impact with their meal choices. Pea Paneer has been soft launched since the middle of January has already picked up traction and is available in storefronts such as the 26 NTUC FairPrice Finest stores and the Vegan Grocer as well as online platforms such as NourishSg and BuzzSg. It’s also been launched in local restaurants such as Yantra, Kailash Parbat and Rang Mahal and has received some strong reviews on platforms such as Instagram and Abillion.
Pea Paneer is a full farm to fork product that is locally manufactured in Singapore with its key ingredient, pea protein, being produced at the company’s facilities in Canada using peas that are grown by its farmers there. Its also been formulated with minimal processing with just 5 core ingredients on its list.
The tasting event was held at Rang Mahal, a popular fine dining Indian restaurant in Singapore, and showcased the full versatility of the Pea Paneer with guests sampling sweet and savory dishes from an Indian fusion cuisine. In addition, guests also tucked into a sampling of HerbYvore’s ice cream which will be launched soon. The event was attended by a 100 guests with a mix of influencers, retailers, venture capitalists and government agencies present with the Minister of Communication and Information, Mr S Iswaran, gracing the occasion as the special guest.
HerbYvore is a concept that we are very excited about, especially going by the initial feedback and following that Pea Paneer has been getting. We’re hopeful of expanding our restaurant and retail base in Singapore as well as taking the product overseas soon. As a company, sustainability is at the core of our values, and it gives us a sense of pride to know that with this launch we are supporting both the global plant-based movement and Singapore’s 30 by 30 goal’ said Vishal Vijay, Agrocorp’s Director of Strategic Investments.
HerbYvore’s suite of products are being developed as part of an ongoing research collaboration that the company has with the Singapore Institute of Technology to explore the properties of various plant-based proteins and harnessing them to craft innovative and sustainable food products.
Agrocorp is planning on taking HerbYvore overseas to markets such as India, Canada, Australia and the US where the company has a presence and the demand for vegan and sustainable foods is strong. It’s also planning on rolling our flavored and melting cheeses within the next 12 months as well as a liquid egg that can be used as a replacement for omelets and scrambled egg. The launch of HerbYvore is a pillar of the overall strategy of the company which is to become a leader in the plant protein and sustainable foods space where it is already a large player in the trade of protein rich legumes such as peas, lentils and chickpeas.
About Agrocorp International
Agrocorp International is a Singapore-headquartered supply chain company that specializes in agricultural commodities and food products such as wheat, soybeans, cotton, pulses, nuts, rice, and sugar. Founded in 1990, Agrocorp handles more than 12 million metric tons of product against an annual sales revenue in excess of 3B USD. Agrocorp employs more than 500 staff across 15 countries and owns and operates food processing plants in Canada, India, the US and Australia.
Agrocorp’s website: https://agrocorp.com.sg/
HerbYvore’s website: https://herby-vore.com/
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